Today I listened to a teleconference with Nikhil Parekh and Andrew Grant discussing the topic of the “How to drive traffic and make money with Twitter”.

Now Twitter was something that I had heard about but never did anything with. Many of the Internet Marketers around have been asking people to “follow them” on Twitter but up until now I didn’t give it a second thought.

So I guess if I was ignorant, I suspect that there are many people out there who also have no idea on what Twitter is and what you can do with it.

What is Twitter?

In a nutshell Twitter is the Internet’s version of SMS. Like traditional SMS which 99% of us use on our mobile phones, a message on Twitter is limited to 140 characters. The aim of a Twitter message is to be short succinct and to the point. A bite sized piece of information for people to digest quickly. As an aside if you use your mobile phone in the United States, the United Kingdom, Canada, or India you can also receive updates via SMS on your phone.

But I hear you say, who are you going to send these messages to? Well I am glad you asked. Messages can be sent to anyone with a twitter account (except if the recipient has blocked you) but commonly messages are sent to the group of people who follow you. With Twitter you can follow people that interest you or people that have similar interests to you.

For example, if you are interested in Internet Marketing and wanted to find people on Twitter with similar interests then you would go to the “Find People” tab and search for that term. Once the results are displayed, all you have to do is press the “Follow” Button next to their profile.

Can Twitter be used to Increase Your SEO (Search Engine Optimization)?

When you set up your profile on Twitter you have the opportunity of keying in your website. For starters this is a back link to your site which is good but what makes it great is that Google will rank your site higher if it has a link to it from a person on Twitter who has a large following.

So How Can I Make Money with Twitter?

Well here is an idea, if you are into Affiliate Marketing you can create a profile just for the specific product or product type that you are selling. You would then get people who were interested in that niche to follow you on Twitter. You would then proceed to interact with those people by providing them with a constant stream of good, useful information. Every so often (maybe one in ten posts) you would recommend a product. It could be yours or it could be one you have an affiliate relationship with. A percentage of people will buy and presto you have just made money from Twitter.

Is Twitter Popular?

At the beginning of March there were 9.1 million accounts on Twitter. By the end of March there were over 19 million – yes more than double in just one month!

What Limitations are there with Twitter and What is the Golden Rule?

  • You can have as many profiles as you like but each profile must have a unique email address.
  • You can follow up to 2000 people. To follow more you need to have more that 2000 people following you.
  • The Golden Rule is to always give value to your followers. The more valuable they think your message is going to be, the more notice they will take of if. Remember you are building a relationship.

What Resources are available to help me with Twitter?

There are a number of resources you can employ to manage what will hopefully end up being a huge number of followers on your Twitter account. Here are a couple:

  • www.tweetpopular.com – This website will use your list of people to advertise itself to your list. In return it encourages the recipient to also use the service and send it out to their list. In both cases a link to your Twitter profile will be included which will ensure that lots of people end up following you. This service is free. I would recommend that you use this service only once you have ten or more people following you and you would only use it once every two or more months.
  • www.tweetdeck.com – Tweet Deck is a management tool for staying in touch with what is happening with your contacts across Twitter, Facebook and more. This service is free.
  • http://www.tweetlater.com – Tweet Later is another tool that helps you manage your Twitter account. It’s comes to it from a different angle though, providing you with great tools especially for the Internet Marketer. It includes the ability to schedule messages, it tracks keywords, automates the sending of welcome messages, shortens URLs and lots more. It comes in two versions, one free, one paid. The paid version includes the ability to manage multiple Twitter accounts, it integrates timelines and keywords, has the ability to add filters, mute annoying tweeters and heaps more. You can trial the professional version for a month and then choose. It just reverts to the free version (which is great anyway) if you don’t subscribe.

Taking Action Today

I hope I have demystified one of the newest social marketing tools on the internet. If you are at all serious or even just interested in connecting up with other people and marketing on the internet then I would strongly suggest that you get yourself a twitter account now.

Just go to http://twitter.com and sign up. Once you have done that then please add me to the people you are following. My account is markbuhagiar (no space). In return I will do the same for you.

Enjoy the Journey.

Mark

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